Branding

It’s easy to calculate the monetary value of products or services, but the consumer’s perception is the determining factor of your brand’s overall value.  For this reason, strengthening your brand and communicating its value to customers through various channels is crucial for the growth and...

Every profitable business owes a lot to good branding. If you’re going to search online or speak with other businessmen, they would generally tell you practice consistency in your marketing efforts. What if you haven’t started the business yet? What if you’re branding from scratch? Starting...